The Augmented World Expo (AWE) 2025 occurred in June 10 - June 12 at the Long Beach Convention Center, and what a whirlwind of innovation it was! Our crew from Island Pitch was there, soaking in all the cutting-edge developments in augmented reality (AR), virtual reality (VR), and spatial computing. It was clear that the future of immersive experiences is not just on the horizon—it's already here, and it's making waves! The event's message, "You'll Feel Spatial. We Promise." certainly rang true.
One of the highlights of the expo was seeing so many incredible advancements in AR/VR innovation and experiences. From enterprise solutions that are streamlining workflows to creative campaigns pushing the boundaries of storytelling, AWE 2025 showcased how AR is transforming industries and daily life. It’s inspiring to see how creative technologists are turning complex ideas into accessible, engaging realities.
A particularly captivating stop for Jonathan de Armas (JdA) was the Niantic Spatial area. Known for their groundbreaking work in real-world AR, Niantic continues to impress with their vision for blending digital content seamlessly with our physical environment. Their focus on spatial computing offers a glimpse into a future where our devices don't just show us information, but truly understand and interact with the spaces around us. This kind of innovation aligns perfectly with our ethos at Island Pitch: doing cool things the right way by using technology to enhance connection and create meaningful interactions.
At Island Pitch, we specialize in AR/VR solutions, digital innovation, and accessibility. Events like AWE provide invaluable insight into the evolving landscape of immersive tech, allowing us to stay ahead of industry trends and continue to provide future-focused strategies for our clients. We believe that technology should be as inclusive as it is innovative, and seeing the strides made in accessible AR/VR design was truly exciting. You can experience AR on this site.
What's Next for AR?
The energy at AWE 2025 was palpable. We saw robust discussions around:
Real-world applications: How AR is being used in retail, healthcare, manufacturing, and entertainment.
User experience: The ongoing quest to make AR interfaces more intuitive and immersive.
Ethical considerations: Ensuring that as we build these new realities, we do so responsibly and inclusively.
The event reinforced our commitment to empowering brands and creators through innovative, tech-driven solutions. We're not just about creating cool things; we're about doing them the right way, ensuring our solutions are impactful, ethical, and accessible for everyone.
The future is now, and it's augmented! Let's continue to innovate and build experiences that truly connect with people.
Ready to explore how AR/VR can elevate your brand? Connect with Island Pitch and let's turn your vision into reality.
