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Mickys.com - Mickys.com Website

The work being done for Mickys.com revolves around crafting engaging, detailed, and visually appealing content to promote their events and establish them as a premier entertainment hub in West Hollywood. Here's an overview of the ongoing tasks:

Key Focus Areas

  1. Event Page Creation

    • Writing polished and engaging event descriptions for their weekly and special events, such as drag shows, dance nights, and themed parties.
    • Ensuring each page highlights unique aspects of the event, including performers, DJs, themes, and what attendees can expect.
    • Incorporating practical details like dates, times, venue address, and cover charges (or lack thereof) for seamless user experience.

  2. Alt Text for Accessibility

    • Crafting detailed alt text for promotional images to enhance accessibility for visually impaired users, in alignment with digital accessibility best practices.

  3. Recurring Event Pages

    • Creating top-level pages for recurring series (e.g., Dreamgirls Revue, TIO: Latin Night) to establish clear, reusable content templates.
    • Breaking down recurring events into weekly listings with unique performer lineups and updated details.

  4. Design Alignment

    • Ensuring the copy complements and amplifies the design and tone of promotional materials, such as posters and social media posts.

  5. Content Optimization

    • Enhancing content to align with SEO best practices, making events easier to discover through search engines.
    • Using keywords related to drag shows, nightlife, West Hollywood, and LGBTQ+ culture.

  6. Community and Cultural Representation

    • Celebrating LGBTQ+ culture and inclusivity in all messaging to reflect Micky’s as a vibrant, welcoming community space.
    • Highlighting diverse talent and themes to appeal to a broad audience.

Recurring Deliverables

  • Weekly Events: Writing pages and promotional text for weekly events like Dreamgirls Revue, Showgirls WeHo, TIO: Latin Night, and Center Stage.
  • Special Events: Detailed copy for one-off or themed events (e.g., holiday parties, premieres, or fundraisers).

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