Mickys.com Website | Past Projects

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Mickys.com - Mickys.com Website

Crew Members:

Shaan
Arisa

The work being done for Mickys.com revolves around crafting engaging, detailed, and visually appealing content to promote their events and establish them as a premier entertainment hub in West Hollywood. Here's an overview of the ongoing tasks:

Key Focus Areas

Event Page Creation
- Writing polished and engaging event descriptions for their weekly and special events, such as drag shows, dance nights, and themed parties.
- Ensuring each page highlights unique aspects of the event, including performers, DJs, themes, and what attendees can expect.
- Incorporating practical details like dates, times, venue address, and cover charges (or lack thereof) for seamless user experience.
Alt Text for Accessibility
- Crafting detailed alt text for promotional images to enhance accessibility for visually impaired users, in alignment with digital accessibility best practices.
Recurring Event Pages
- Creating top-level pages for recurring series (e.g., Dreamgirls Revue, TIO: Latin Night) to establish clear, reusable content templates.
- Breaking down recurring events into weekly listings with unique performer lineups and updated details.
Design Alignment
- Ensuring the copy complements and amplifies the design and tone of promotional materials, such as posters and social media posts.
Content Optimization
- Enhancing content to align with SEO best practices, making events easier to discover through search engines.
- Using keywords related to drag shows, nightlife, West Hollywood, and LGBTQ+ culture.
Community and Cultural Representation
- Celebrating LGBTQ+ culture and inclusivity in all messaging to reflect Micky’s as a vibrant, welcoming community space.
- Highlighting diverse talent and themes to appeal to a broad audience.

Recurring Deliverables

Weekly Events: Writing pages and promotional text for weekly events like Dreamgirls Revue, Showgirls WeHo, TIO: Latin Night, and Center Stage.
Special Events: Detailed copy for one-off or themed events (e.g., holiday parties, premieres, or fundraisers).

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